DEFINE

☐ What is the core idea behind this project?
☐ What emotion or feeling should the work evoke?
☐ What is the story or message?
☐ What references or inspirations align with this concept?
☐ What makes this perspective uniquely mine?
☐ Am I creating intentionally or reacting to trends?

Prompt & Direction Development

☐ Have I clearly defined the desired outcome?
☐ Did I include emotional or aesthetic direction in my prompts?
☐ Did I reference style, mood, texture, or cultural inspiration?
☐ Am I using AI to support creativity rather than replace thinking?
☐ Have I experimented with multiple prompt variations?

Prompt Formula

Context → Intent → Aesthetic → Output → Refinement

Example:

“Create a cinematic editorial-style visual inspired by Japanese minimalism and sculptural lighting, with muted earthy tones and soft film grain. Portrait orientation with negative space for typography. Refine to feel tactile and human.”

DISTILL

☐ Does this output align with the original concept?
☐ Does it feel authentic or generic?
☐ What elements should be removed or simplified?
☐ Is the work emotionally resonant?
☐ Am I curating intentionally or accepting the first result?
☐ Does this reflect my personal taste and creative voice?

☐ Have I explored enough variations before deciding?
☐ Have I refined typography, composition, colour, or structure manually?
☐ Have I added human direction or craft back into the work?
☐ Have I avoided the “AI aesthetic” or overly polished sameness?

DIRECT

☐ What transforms this from generated → considered?
☐ Have I refined the final output with intention?
☐ Is there enough restraint and clarity?
☐ Does the work communicate meaning beyond aesthetics?
☐ Would this still feel strong without AI?

☐ Have I considered authorship and ownership?
☐ Am I transparent about AI use where appropriate?
☐ Have I avoided copying or replicating another artist’s style directly?
☐ Does the work maintain originality and integrity?
☐ Have I applied human judgement and contextual awareness?

Designers & Digital Creatives

• ChatGPT

• Claude

• Midjourney

• Adobe Firefly

• Figma AI

• Canva AI

• Runway

Visual Artists

• Leonardo AI

• Midjourney

• Adobe Firefly

• Procreate + AI plugins

• Stable Diffusion

• Magnific AI

Entrepreneurs & Marketers

• ChatGPT

• Claude

• Canva AI

• Notion AI

• Gamma

Musicians

• Suno

• Udio

• LANDR

• Ableton AI Tools

Filmmakers & Photographers

• Runway

• Descript

• Topaz Labs

• Adobe Generative Fill/ & AI Features

Book a 1:1 AI Design Clinic

Looking for personalised guidance on how to integrate AI into your creative practice, portfolio, brand, or workflow?

The AI Design Clinic is a tailored 1:1 consultation designed to help creatives refine their direction, strengthen their creative identity, and confidently navigate AI-assisted workflows.

Perfect for:

• Designers

• Artists & illustrators

• Photographers

• Musicians & creatives

• Small business owners & entrepreneurs

• Emerging creatives building their portfolio or brand

Sessions Can Include:

• Portfolio reviews

• Creative direction feedback

• AI workflow integration

• Prompt development assistance

• Brand identity refinement

• Content & aesthetic guidance

• Website and digital presence feedback

• Creative career positioning

✨ Book A Session ✨